Basic Rules of Ethical Optimization
Basic Rules of Ethical Optimization Any campaign that doesn't abide by the following rules is coping in unethical optimization methods and must be avoided. 1.) What the user sees and what the search engine sees should be exactly the same. Do not hide anything. 2.) Your key words (and the resulting optimization) should exactly reflect the content of this page.Keywords should always reflect exactly what your site is all about. 3.) Don't build pages out exclusively for search engines. The website should always cater to both audiences (users and search engines). Catering to only users is the reason optimization is necessary. Providing only to search engines is optimization gone too far into a black hat. 4.) Do not take part in manipulative inbound linking schemes like link farms, bulk links, triangle linking, or some other unethical exploitation of your Google PageRank or link authority. Inbound links should be relevant to the content of your site and you need to always ...